Department of Management Science and Technology, School of Engineering, Tohoku University
Shuichi Ishida Professor Shuichi Ishida Value proposition,
Technology strategy

Faculty Members

There are issues in social systems that penetrate from micro to macro in technology.
Issues in the social system are latent in technology.

The micro efforts of researchers and R&D organizations involved in technology eventually lead to products and services, which in turn lead to markets and are connected to the global activities of people, which can be called a macro system. However, it is impossible to predict what kind of efforts will be successful in the market in most cases. The search for principles to explain such micro-macro relationships may be common to all disciplines.

MISSION

It is difficult to unravel the micro-macro relationships that lie in technology and society in a single step. For this purpose, I think we should consider "technological strategies" and "R&D organizations" as "management systems" and repeat empirical research on the structure and dynamics of these systems. This is because it seems almost impossible to solve such issues related to the workings of society deductively. However, it is interesting to see people from mathematics and physics taking up the challenge, and I do not deny it.

One way to capture the microstructure is to study how networks in companies and societies of engineers and researchers lead to results. In addition, we are trying to elucidate structural changes in networks and the roles of key people in technologically discontinuous phases.

On the other hand, models of innovation dynamics in macro industrial trends have long provided valuable insights for implementing technological strategies. Today, however, it is important to formulate technology strategies from the perspective of software, such as business models including services and technological efforts related to hardware, and it is difficult to understand global market trends using conventional models alone. Therefore, we are developing new concepts that extend the existing models. One of the keys to this is to look at product development from the supply chain perspective, and we are conducting such research.